We are a small family company – Wickedly Innocent Ltd, consisting of myself Lisa and my husband Chris. Our 2 (soon to be 3 ) kids, Josh and Gracie are of course the main inspiration! Josh is almost 11 now, but we developed the idea for our elf behaviour cards way back when he was a teeny 3 years old …
We were hosting an elf called Gus that year, for the very first time, and were hoping that this little visitor would not only bring a lot of Christmas fun to our house, but also help encourage some good behaviour! Whenever we reminded Josh that Gus was reporting back to Santa, he would simply reply “But look, Gus is smiling, he thinks I’m funny!”, so we decided to create our behaviour cards to leave each day. They were based on the traffic light system so it would be easy for Josh to visually understand. It worked an absolute treat, and Josh was so excited to see if he managed to win a green card every evening.
Over the years, the story has developed into the elves’ Christmas Magic Mission with a whole bundle of goodies to create excitement in thousands of children’s homes. We get so many lovely emails from happy parents, saying that their little one’ look forward to helping the elves create Christmas Magic each year. The focus is on being kind and spreading Christmas cheer, but with the added bonus of recognising and praising good behaviour.
This year, we have expanded our range to include Elf Advent Letters and Notepaper Sets. We appreciate every single one of you that have let our magical products become a small part of your Christmas traditions!